Where do blogs fit into your web strategy?

The web has grown up very quickly. From using blogs as a marketing communication tool, SEO to boost awareness to now, social media as your reach to the masses. But among all this talk now, I wonder where  and how does the blog fit into your online strategy? Let’s have a look at some popular … Read more

Social Media Marketing: Ikea Case Study

Social media marketing is a very powerful marketing tool many corporations are thinking of ways to take advantage. Most of which are using video platform like YouTube as their social media marketing platform. Here’s a great case study from Ikea. It didn’t really use YouTube but Facebook for its social media marketing efforts. Take about … Read more

Ideas for Malaysia Advertisers to Reach Starbucks Customers

Right now, I’m sitting and chilling (literally) at a Starbucks outlet. Brrr. Anyway, if you’ve used the free Internet here before you’d know there’s a compulsory landing page you bypass when you access the Internet. The landing page screens an advertisement from a sponsor to keep the WiFi free – yeay. :) On this screen, … Read more

Is the Website Losing to Facebook Pages?

I was pondering on this question awhile back. So much so, I wanted to ask a few Malaysian social media enthusiasts and drivers about their viewpoints. Even today whilst having lunch with a client-turn-friend, she was sharing with me how powerful Facebook in general had become in generating business. From building websites to SEO and … Read more

Google Analytics Master Class (GAMC) 2010 Presentation Slides

I wasn’t able to attend the Google Analytics Master Class (GAMC) at PJ Hilton. But I did stumble on these slides which have been uploaded to SlideShare by Vinoaj. Therefore, thought I’d share them here with you too. :) Gamc2010 09 – price testing holy grail of marketing – rachit dayal – happy marketer Gamc2010 … Read more

How are You Different from Your Competitors?

This has been the question nearly all prospects get stumped on when I pose it to them. The general response I’ve been given: My ‘insert company name‘ delivers high quality and professional customer service. And, our products are also very competitively priced in comparison to our competitors. If you ever wondered what was marketing talk, … Read more

Learn Social Media Marketing from a Malaysian

Yeah yeah, it’s a very cheesy title. But good part about this is, it’s 200% true and he’s living in Malaysia unlike some of the other people. :P So yes, David’s a Malaysian whom I’ve worked closely with in website design projects. He’s now a social media consultant delivering social media marketing presentations and services. … Read more

Donate To A Beard For Charity

I was contemplating between the headline you see above and this one; Online Marketing Should Be Fun. However, I decided not to beat around the bush (pun unintended) and just share it as it is. :) Meet Eamon Daly of Things My Beard Can Lift. He’s a bearded guy out there in US doing an uplifting … Read more

Twitter Is Growing A Business Trend

A little blue bird called; Twitter, is spreading its wings very wide now. Though not a social network like; Facebook, it’s becoming a very effective social tool nonetheless. Some might brag or exaggerate by calling it a Web 2.0 thing. But to me, it’s called a social tool – no fancy jargon required. It’s great … Read more