Where do blogs fit into your web strategy?

The web has grown up very quickly. From using blogs as a marketing communication tool, SEO to boost awareness to now, social media as your reach to the masses. But among all this talk now, I wonder where  and how does the blog fit into your online strategy?

Let’s have a look at some popular platforms online and how they’re used right now.

Telling it in 140 characters with Twitter

twitter birdAs much as some still question its feasibility, it’s here to stay – for now. It’s addictive because no long grandmother stories but simple, shortened personal thoughts. In addition, it gets the word out very quickly and this is important for live reporting or public announcements. Many Twitter applications have made retweeting easier and faster.

And Twitter is a micro-blogging platform. Similar to Plurk and others.

Facebook isn’t only about friends anymore

facebook imageWhat the bunch of college kids thought as a communication platform, has grown into a fan worship and brand evangelist platform. My friends on Facebook are demanding more than friendship today. They invite me to like their fan pages. Some of which are blogs, businesses, brands and well, attractive ladies.

Similarly but more viral than Twitter, this platform uses your 6-degrees of separation. You’re more likely to support a friend whom you know than an avatar on Twitter.

In short, Facebook is a social networking site.

Check-in to Foursquare for your reward

foursquare logoThough relatively new, it’s growing quickly from friend to friend. Plus, it was thought with a commercial offer in mind. A platform to help physical businesses boost their traffic and sales. Simply checking into a venue is but an introduction to this tool.

Its benefit lie inside its reward system from mayorships to other promotional specials. At the same time, it builds community and team effort between users. For example, you need the help of 50 people to achieve a Swarm badge.

By the way, what’s great about Foursquare, Twitter and Facebook is they can be interlinked.

  • Updates on Foursquare can be channeled to Twitter and Facebook.
  • Updates on Twitter can be published to your Facebook wall, not your status anymore.
  • And Facebook, well, it becomes the platform to consolidate all your personal activity.

So, are blogs still a marketing communication tool?

When the wave came, it was regarded as nothing but an online journal to now, a platform for advertising and self-fulfillment. Besides the SEO benefit, what objectives can businesses achieve by publishing a blog now? How does it fit into their web strategy?

Service oriented companies who write blogs may still use it as a marketing communication tool. Like this blog is used for me to share my insight in relation to my industry and services offered under Simpleet.

But what is to become of product related companies who publish blogs? Will it be used more as a feedback tool than a marketing communications tool?

This was a thought I’ve been pondering past few days.

Is the Website Designer Responsible for Search Engine Optimization?

I just finished reading the article titled; Effective Search Engine Optimization for Web Designers, and it inspired me to write about the responsibility of a website designer in Search Engine Optimization (SEO).

Is the web designer responsible for a client’s SEO?

I was thinking this because SEO is about content. It’s about the copywriting and context of your website in relation to your company, products and services. How can the website designer be responsible for the content of the website? Or, can he?

Shouldn’t the website designer be concentrating more on how to visually communicate the client’s company, products or services more effectively?

What is the website designer’s responsibility in SEO?

Education

A website designer needs to educate the client about effective SEO. Not so much telling how you can position the client but how SEO works – though Malaysia clients only think of Google’s page #1. Educate the client about the basics from keywords to internal linking or more, if they insist.

User Experience (UX)

If you’re wondering how UX helps in SEO, I believe it’s because a great website user experience means you’re communicating your message across very effectively. So effectively, you’d most likely have repeat traffic and visitors because your website consistently delivers the best experience. In short, visitors understand what you’re telling them. 🙂

Semantic Markup

Website design, done. Doesn’t make a visitor think, done. Time to develop the website semantically according to healthy practices. Such as; proper heading levels, correct list types, alternative image text, link titles and more. If you’re a website designer, I don’t have to tell you why this is done. If you’re not a website designer, buy a copy of Designing with Web Standards (3rd Edition)Is the Website Designer Responsible for Search Engine Optimization? 1.

And, there you have it.

In my humble opinion, those are the tasks a web designer should be responsible for when it came to SEO. Unless the website designer held a copywriter’s position or had a hidden talent to craft effective SEO content, I’d reserve my decision to write copy for my client.

But, do you think a website designer is responsible for SEO?