Social Media Marketing: Ikea Case Study

Social media marketing is a very powerful marketing tool many corporations are thinking of ways to take advantage. Most of which are using video platform like YouTube as their social media marketing platform.

Here’s a great case study from Ikea. It didn’t really use YouTube but Facebook for its social media marketing efforts. Take about 1 minute to watch how Ikea effectively used Facebook to create a huge awareness and possibly, increased their sales of products.

As effective and tempting it is to copy this Facebook campaign, you may want to check with the Facebook team again. Because Facebook recently revamped their privacy settings and I know they did make some changes to how you can run a marketing campaign on its platform.

Nonetheless, creating an idea to market using popular social media platforms like Facebook, YouTube, Twitter and more is not overly difficult.

All it takes is a little; creative marketing. ;)

2 thoughts on “Social Media Marketing: Ikea Case Study”

  1. Yeah this was a great campaign. And yes, I also think Facebook’s recent policy changes mean that you may not be able to use this contest mechanics again.

    Specifically, Facebook’s prohibits using a Facebook interaction to join the contest. Clause #4.2 says:

    In the rules of the promotion, or otherwise, you will not condition entry to the promotion upon taking any action on Facebook, for example, updating a status, posting on a profile or Page, or uploading a photo. You may, however, condition entry to the promotion upon becoming a fan of a Page.

    However… I think they only enforce for big companies. So maybe small businesses can get away with it. P.S. see my big list of Facebook Contest Ideas

Leave a comment