How Many Hours Do You Really Use The Internet?

While I was writing my comment on UXMatters, I was thinking; how many hours does a user really spend on the Internet? In fact, how accurate is this data?

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I thought this because I remember the time I had to teach my mum (50s) to use the computer and setup her email account. Therefore, I’ve been the one looking over her shoulder and answering her questions when she faces difficulty.

When a new Internet user is online, his/her actions takes prolong periods and pauses because he/she is extra cautious about them. As they become more familiar, their actions speed up with confidence.

So my question to the question; how many hours do you really use the internet? is, what type of user are you?

If you were only taught to use the Internet yesterday or 2 days ago, you could be spending twice the time to complete a task than an average user would.

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Therefore, my thoughts and beliefs of the data to the question; how many hours do you spend on the internet? is easily corrupted.

A user who spends more than 4 hours on the Internet on average may not mean the user is Internet-savvy. It could be my mum accessing and sending 2-3 emails to her friends.

Hence, ensure your surveys or questions is directed at the right user.

Posted by dannyfoo on March 12, 2010 | Filed Under Business & Marketing | 5 Comments |

Provide Information Customers Want

Like you, customers have their own objectives when they visit your website. It could be to find a product, find a service, learn about you or even, to only get your contact details.

But, what if you had too much trouble finding the information or understanding it?

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Will you refer your colleagues or friends this website? Maybe. Probably. Possibly. Well, stop it.

Start providing information your customers want and can find easily in your website. Start a sitemap.

You’re halfway to design a website made for users. :)

Posted by dannyfoo on January 21, 2010 | Filed Under Business & Marketing | Comments Off |