P1 celebrates 5th Anniversary with truly unlimited broadband plans

Petaling Jaya, (September 19, 2013) – To celebrate its 5th Anniversary, Packet One Networks (Malaysia) Sdn Bhd (P1) invites all Malaysians to keep playing without limits by launching a special unlimited quota promotion for two of its award-winning wireless home broadband plans.

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The ForHomeTM 99 and 149 offers a speed up to 1Mbps and 2Mbps with unlimited quota for the affordable prices of just RM99 and RM149 respectively for a limited time only.

P1 CEO, CC Puan said, “The campaign theme ‘Keep Playing. With No Limits’ alludes to all the fun that can be had online when consumers do not have to worry about data limit.” At the same time, Puan said it is an open invitation to all Malaysians to keep playing in life – whether online of offline, which is the P1 rule for making life joyful, interesting and fulfilling.

Fun and data-intensive online activities include video and music streaming, playing online games, performing live chats, and the sharing of big files including high resolution photos and images.

The amount of data measured in Kilobyte, Megabyte or Gigabyte determines what and how much you can do online. According to Puan, unlike many unlimited plans in the market, P1 will not have a quota cap; throttle the speed of users upon high usage; restrict users on any applications; or limit the time when the quota can be used. “It is the truly unlimited plan made available because P1 is celebrating our 5th birthday.” he said.

Beside the unlimited home broadband plans, P1 will also triple the usage quota of their best selling on-the-go broadband plan – ToGoTM 69 – during the promotion period. Consumers will enjoy 15GB of data for only RM69, reported to be 3.7x more quota than any other on-the-go broadband offers for the same price.

The unlimited plans however, do not come bundled with voice service while they can add on for a nominal fee. For consumers who prefer a bundled broadband and voice solution, they can still enjoy high quota plans with 300 free call minutes monthly, which they can use to make calls to local fixed and mobile numbers plus popular IDD countries.

All award-winning ForHomeTM plans come with free plug-and-play WiFi-enabled modems. And that means instantaneous connectivity and broadband sharing, without the hassle of wiring and installation. ForHomeTM is also a portable broadband solution which enables users to use it at any location where there is coverage.

To Change or Not to Change to 4G

Petaling Jaya, 11 October 2012 – Packet One Networks (Malaysia) Sdn Bhd (“P1”), South East Asia’s leading 4G broadband provider launched a new consumer campaign themed, Tukar Tak Tukar. The campaign aims to get 3G users looking for new broadband services to seriously consider P1’s latest 4G promotion plans which give significantly more usage quota and attractive rebates.

To Change or Not to Change to 4G 1
Campaign website

Shirley Ah Yong, P1 Brand & Marketing Director said, “The Tukar Tak Tukar campaign intends to get Malaysians thinking about change in relation to their broadband experience. We want all 3G users to give some thoughts to how P1’s 4G broadband can enhance their broadband experience and give them better value for their money.”

Shirley continued, “To change or not to change is a decision that everyone makes constantly. It could be about anything big or small and include which broadband service to subscribe to. Through this campaign, we hope to give you enough facts for you to decide on your broadband service; and at the same time, bring you some interesting stories on ‘change.”

A key highlight of the campaign is P1’s collaboration with five local popular YouTubers; Grim Film, KYO Propaganda, Dan Khoo Productions, The Ming Thing TV and Joseph Germani to produce six entertaining videos on “change.” These videos will be launched on P1’s Tukar Tak Tukar micro-site over six consecutive weeks starting on 12 October.

P1’s collaboration with young and local YouTubers continues to affirm both the company’s commitment to support local creative talents and their focus on new media channels. Shirley refers to YouTube as a “wildly wonderful platform and catalyst for creative expression”.

[youtube http://www.youtube.com/watch?v=yD0x6gp7zNI]

The micro-site will also raise awareness on the benefits of changing to 4G broadband plans by P1 with their all-out year-end promotion. P1 is offering contract subscribers 100GB more usage quota and a free dect phone for their ForHome™ or combo OnePlan™: Its mid to high ToGo™ plans have uncapped 4G speed and comes with a free 4G MiFi (personal WiFi device). On top of it all, subscribers to all of P1’s mid to high 4G plans will enjoy a bonus RM200 rebate.

Shirley said, “The extra quota and rebate will be most attractive to those who are craving to do more online without paying an arm and a leg. We anticipate that the free dect phone with initial bundled-in call minutes for home broadband (ForHome™ and OnePlan™) and the free MiFi modem for the on-the-go plans will be popular draws as well.

To view the viral videos and to find out more about P1’s latest year-end promotions, please visit www.tukartaktukar.my