To Change or Not to Change to 4G

Petaling Jaya, 11 October 2012 – Packet One Networks (Malaysia) Sdn Bhd (“P1”), South East Asia’s leading 4G broadband provider launched a new consumer campaign themed, Tukar Tak Tukar. The campaign aims to get 3G users looking for new broadband services to seriously consider P1’s latest 4G promotion plans which give significantly more usage quota and attractive rebates.

To Change or Not to Change to 4G 1
Campaign website

Shirley Ah Yong, P1 Brand & Marketing Director said, “The Tukar Tak Tukar campaign intends to get Malaysians thinking about change in relation to their broadband experience. We want all 3G users to give some thoughts to how P1’s 4G broadband can enhance their broadband experience and give them better value for their money.”

Shirley continued, “To change or not to change is a decision that everyone makes constantly. It could be about anything big or small and include which broadband service to subscribe to. Through this campaign, we hope to give you enough facts for you to decide on your broadband service; and at the same time, bring you some interesting stories on ‘change.”

A key highlight of the campaign is P1’s collaboration with five local popular YouTubers; Grim Film, KYO Propaganda, Dan Khoo Productions, The Ming Thing TV and Joseph Germani to produce six entertaining videos on “change.” These videos will be launched on P1’s Tukar Tak Tukar micro-site over six consecutive weeks starting on 12 October.

P1’s collaboration with young and local YouTubers continues to affirm both the company’s commitment to support local creative talents and their focus on new media channels. Shirley refers to YouTube as a “wildly wonderful platform and catalyst for creative expression”.

[youtube http://www.youtube.com/watch?v=yD0x6gp7zNI]

The micro-site will also raise awareness on the benefits of changing to 4G broadband plans by P1 with their all-out year-end promotion. P1 is offering contract subscribers 100GB more usage quota and a free dect phone for their ForHome™ or combo OnePlan™: Its mid to high ToGo™ plans have uncapped 4G speed and comes with a free 4G MiFi (personal WiFi device). On top of it all, subscribers to all of P1’s mid to high 4G plans will enjoy a bonus RM200 rebate.

Shirley said, “The extra quota and rebate will be most attractive to those who are craving to do more online without paying an arm and a leg. We anticipate that the free dect phone with initial bundled-in call minutes for home broadband (ForHome™ and OnePlan™) and the free MiFi modem for the on-the-go plans will be popular draws as well.

To view the viral videos and to find out more about P1’s latest year-end promotions, please visit www.tukartaktukar.my

P1 Delivers One Plan Giftpack Right To The Doorstep This Festive Season For Online & Call-In Orders

Petaling Jaya – This festive and New Year season, give the gift of a better indoor and outdoor broadband experience in one special gift pack by Packet One Networks (Malaysia) Sdn.Bhd. (“P1”), Malaysia’s first and leading 4G wireless broadband service provider. The ONE PlanTM is already a value buy as it comes with two modems for home and on-the-go at the price of one broadband subscription. For this festive and New Year season, P1 offers an online and call-in exclusive with a special gift pack delivered right to your doorstep and a further RM100 discount off activation fee.

P1 Delivers One Plan Giftpack Right To The Doorstep This Festive Season For Online & Call-In Orders 2
Christmas come early

The 2-in-1 home and on-the-go One PlanTM is designed to provide a better indoor and outdoor broadband experience facilitating the user with the right modem in the right environment. There are four different packages for the P1 One PlanTM to serve different user requirements in terms of speed, quota and price; they are the One 69 Plan, One 89 Plan, One 129 Plan and the One 169 Plan.

The lowest One PlanTM for light users is the ONE 69 Plan which offers speeds of 1 Mbps for both modems and a shared quota of 3GB. It also includes 100 minutes of free voice calls to local fixed and mobile numbers and IDD calls to 10 popular destinations including Singapore, China and Hong Kong.

Online and call-in customers also get to enjoy the current year-end promotion for the One 69 Plan and One 89 Plan which comes with additional RM20 off for the first three months: This means customers pay only RM49 and RM69 respectively in the first three months. This offers ends 31 December 2011.

Consumers interested in the special One PlanTM giftpack can purchase or find out more on www.p1.com.my/oneplan/star or by calling 1300 03 8887.