Electrolux Celebrates 100 Years of Vacuum Heritage with Social Media Campaign designed to give away 100 Ergorapido Vacuum Cleaners in Malaysia
Recently, Electrolux revealed that this year marks a ‘100 years of Vacuum Heritage’, which started with the invention of its Lux 1 vacuum cleaner. This momentous occasion also marked the beginning of the today hugely popular Electrolux brand. During the last century Electrolux has produced some of the world’s most popular and innovative vacuum cleaners including the Ergorapido, the Trilobite and the UltraOne and to date, more than 350 million Electrolux vacuum cleaners have been purchased by households all over the world.
To celebrate this enormous milestone and its centenary with Malaysians, Electrolux Home Appliances Malaysia will be giving away a 100 units of the Ergorapido vacuum cleaners, in the 26 participating outlets across the country, between September 12 and October 14, 2012 or until stocks last. Ergorapido’s retail price in Malaysia is RM499.
“The concept is simple”, said Koh Soh Hoie, General Manager of Malaysia and Singapore. “We will post clues on our Facebook
The Ergorapido 2-in-1 was the first in the new global category of beautifully designed stick cleaners that not only offers the convenience of instant cleaning and a handheld vacuum-all in one but was a pretty ornament to be displayed at any stylish home, as well.
“This social media campaign is the first of many to come and I would like to takethis opportunity to invite all the fans of the Electrolux brand to join us on our newly launched Facebook page where we are looking to share ideas, inspire modern living and launch an exciting line-up of promotions and activities throughout the next 12 months”, he concluded.
For detailed information on how to participate in the “ A 100 Years of Vacuum Heritage” campaign by Electrolux and win one of the most stylish, cordless vacuum cleaners in the market, please visit www.facebook.com/
Updated: September 16, 2012
All 100 Ergorapidos were grabbed in a record time, so the hunt is already closed.
Kuala Lumpur, July 18 2012 – The International Institute of Business Analysis (IIBA), an independent non-profit professional association for the growing field of business analysis, officially launched their Malaysian Chapter on Monday at a conference held at the Empire Hotel Subang and jointly sponsored by MSC Malaysia and IIBA Endorsed Education Provider, K-Pintar Sdn. Bhd.
The IIBA was established in 2003 by business analysts seeking to benchmark their skills and establish a framework of best practices, global standards and professional knowledge in the business analysis space to further develop their expertise. The IIBA is presently the largest business analysis standards organisation in the world with more than 26,000 individual members and 160 corporate members worldwide in 110 chapters in 21 countries.
“As Malaysian IT and SSO companies evolve to offer higher value services to global organisations, MDeC has observed growing demand among MSC Malaysia status companies for professionals with strong analytical training and skills. We welcome the formation of the IIBA Malaysian Chapter as an opportunity to raise standards among our professional business analysts. This is part of MDeC’s ongoing efforts to encourage continuous professional learning by industry practitioners and to help them accredited certification as part of our effort to promote the human capital development and the country’s talent capability,” said Muhammad Imran Kunalan Abdullah, General Manager, Head -Talent Division, Knowledge Workers Development Centre, MDeC.
The IIBA currently offers two professional certifications: the Certification of Competency in Business Analysis (CCBA) for business analysts with 3-5 years professional experience and the Certified Business Analyst Professional (CBAP) for business analysts with 5-10 years professional experience. Both the CCBA and CBAP training and examinations will be available to Malaysian business analysts through IIBA Endorsed Education Provider, K-Pintar Sdn. Bhd.
“MDeC will include IIBA certification among the approved certification trainings under the MSC Malaysia MyProCert (PD) in the very near future. We are also looking into the possibility of adding the IIBA certification as part of the PEMANDU SRI Human Capital Development initiative which is managed by MDeC. We have received favourable industry responses to the formation of the IIBA Malaysian Chapter and there are already companies requesting for their employees to be sent for this certification,” said Imran.
Also speaking at the IBA Malaysian Chapter launch was Ashish Metha, member of the IIBA’s Executive Leadership Council and Director for Emerging Markets, IIBA, who is himself a CBAP certified business analyst with over 16 years of professional experience. “The IIBA was created to elevate the skill sets of professional business analysts throughout the world. Through the voluntary efforts of our members we offer several resources for the benefit of all business analysts through our website, www.IIBA.org. We welcome and look forward to the participation of Malaysian business analysts within the IIBA,” said Metha.
Among the resources available through the IIBA website are A Guide to the Business Analysis Body of Knowledge (BABOK Guide), that describes business analysis areas of knowledge, their associated activities and the tasks and skills necessary to be effective in their execution; the IIBA Business Analysis Competency Model, a tool for assessing the ability professional to perform in the business analyst role; IIBA webinars, of which there are at least four each month on a variety of topics to help individual business analysts improve their skills, and assist organizations in improving their business analysis practices; and an online library with hundreds of books.