ZALORA, South-East Asia’s fastest-growing fashion and beauty e-tailer, today announced the further expansion of its mobile repertoire with the launch of its Android shopping app across the region (http://www.zalora.com.my/mobile-apps/). The app launch follows the successful launch of the ZALORA iPhone shopping app three months ago, which within 24 hours, became the #1 lifestyle app in the iTunes stores of all ZALORA countries, and the #1 overall app in Malaysia, Singapore, and Vietnam.
The Android app enables on-the-go shoppers to seamlessly navigate over 500 brands and 15,000 products across the apparel, shoes, accessories and beauty categories, making ZALORA’s convenience-centric offerings finally available to Android users too. The ZALORA Android app enables shoppers to:
- Receive push notifications on new arrivals and flash sales so that they are always in the know
- Easily browse for a quick overview of product information, images, ratings and reviews
- Add items to cart and infinitely save them for later (*as long as the app is kept active)
- Pick from multiple payment methods – Credit Card, PayPal, Cash-On-Delivery
In addition to these shopping features, the ZALORA Android app also provides a richer mobile shopping experience – It uses the built-in capabilities of the Android OS to create engaging native animations such as with the ‘add-to-cart’ action. The app also manages to cater to all ZALORA markets despite each e-store’s localized ZALORA product collections, by routing shoppers to the fashion and beauty catalog for their respective locations (see below for a view of Android App visuals).
Further to this mobile development, ZALORA will also be launching a redesign of its mobile site in August. The redesign will feature a more visual navigation route, with a style focus that is optimized for marketing and customer relationship management (CRM). The new and improved site will also feature additional filters, a clear multi-step checkout, and social sharing (see below for a view of preliminary visuals).
“Our developments in the m-commerce sphere earlier this year have proven to be the right move for us – Now almost 25% of our revenue across the region comes from mobile”, says Michele Ferrario, Regional Managing Director, ZALORA South-East Asia. “Investing in our software development team has paid off, as their hard work has yielded successful mobile developments for ZALORA even within a region that has a promising but still nascent m-commerce sector.”
Screenshots of the ZALORA Android app
Petaling Jaya, (July 8, 2013) – Malaysia’s first and leading 4G service provider, Packet One Networks (Malaysia) Sdn. Bhd. (“P1”) will be running a consumer campaign to give away two iPad Minis a week over ten weeks.
P1 makes it easy for participants to win with the simple mechanics of visiting any P1 sales point to snap a photo together with a friendly P1 promoter, and posting the photo on P1’s Facebook fan page – facebook.com/p1buddy to generate ‘likes’. Two weekly winners will be selected based on the highest number of ‘likes’ for their photo submissions. The contest runs from July 8 to September 15, 2013.
“This contest is just something extra to thank patrons of our more than two hundred stores and sales points nationwide. We also wanted to celebrate the Internet and mobile lifestyle which brought about the sharp increase in smart phone and tablet adoption in recent years. People just want to be informed, entertained and sociable while on the go. The iPad Mini will go very well with P1’s 4G wireless Internet services.” said P1 CEO, CC Puan.
P1 offers a wide range of on-the-go broadband plans that come with a free MiFi modem. The MiFi modem unlike a USB dongle, is a pocket-size personal WiFi device that can connect up to eight mobile gadgets such as smart phone, tablet, and laptop. Plans begin from as low as RM39 per month. P1 had also recently launched extra quota promotion for all their Internet plans.
This contest is open to all Malaysians aged 18 and above. For further details, the public is welcome to check out the official webpage for this contest at www.p1.com.my/snap-post-win.