Social Media Marketing: Ikea Case Study

Social media marketing is a very powerful marketing tool many corporations are thinking of ways to take advantage. Most of which are using video platform like YouTube as their social media marketing platform. Here’s a great case study from Ikea. It didn’t really use YouTube but Facebook for its social media marketing efforts. Take about … Read more

Why You Can’t Judge a Job Applicant from Facebook?

It’s not the first time I’ve heard stories of employers researching applicants using Facebook. Or the extremists, who fired the employee because he found out the employee is a party-holic after browsing her profile. But come on. Can you seriously judge a person this way? Already employers know a resume is a piece of paper … Read more

Is the Website Losing to Facebook Pages?

I was pondering on this question awhile back. So much so, I wanted to ask a few Malaysian social media enthusiasts and drivers about their viewpoints. Even today whilst having lunch with a client-turn-friend, she was sharing with me how powerful Facebook in general had become in generating business. From building websites to SEO and … Read more

Good or Bad: Facebook Acquired Malaysia Octazen Solution

Few days ago, I caught word from Chee Aun on Twitter that Facebook acquired a Malaysian company; Octazen Solution. I’m always very excited and curious whenever I hear an acquisition of a Malaysian company by an international entity. To me, this represents our potential and richness of hidden talent in Malaysia. And it was a … Read more

Facebook Pushing Virtual Gifts

Facebook hasn’t been only an upgrade for me from Friendster but it’s been a way for me to keep in close contact with my friends. So much so, I’m really grateful for its birthday reminders – though hidden on the right side. Whenever a friend’s birthday is today, I’d visit their wall to post a … Read more

RSS Numbers Schnumbers

When Really Simple Syndication (RSS) feeds first came, everyone pushed for subscribers like how the Internet providers and mobile providers here push during PC Fair. Everyone did their best to draw attention to the RSS subscription. Many did (and still do) promote it via: Large RSS icons or buttons. Post headers or footers. During this … Read more