Social Media Is The Corporate Killer

Last I tried to make sense of social media marketing was in April 2008. Well, now I’ve a much clearer understanding of it. Social media without a doubt it being able to spreak awareness through word-of-mouth marketing or contribution. So yes, blogging is a type of social media. Here’s how Common Craft explains social media.

There’s all the proof you need of the many platforms made. And, it’s still growing as more startups or companies aim to create the ultimate social media platform – I don’t know if there can be one.

Despite the many social media platforms, there are only a handful of popular ones – which you’d most likely recognize their logos. Plus, social media platforms can be divided into several categories.

Image credit: Fred Cavazza

So, why is it a corporate killer? My experience in short. Visited a cafe with very bad service and wi-fi offering which doesn’t work. Ended up walking away to their neighbour instead. Then, used Twitter and Facebook to express my disgusted disappointment of their professionalism.

Not sooner than 5-minutes, friends started asking where is this place as they were heading out for lunch. So this is to say information travels much faster today. Hence, bad news travels even faster. Imagine, if a person like Kenny Sia didn’t like the iPhone?

Social media can be a powerful tool. Enough influence and it can kill a corporate entity – one day. So, have you implemented social media in your online business strategy? Or, are you worried now?

The Big And The Beautiful Headlines

If you’re an Internet surfing junkie like me, you already may have stumbled across websites with the mentioned characteristics. Their headlines are bold (emphasized), large but beautiful in its unique way.

Some website owners or designers do it because it fits the company branding.

Some blog designers or blog authors love it because it makes clear good reading experiences. After all, a website today is really about the user experience.

But I don’t see it as only enhancing the reader’s experience anymore. I see it as a method to communicate a statement from the big and beautiful headline. It screams out loud without having to give it strength (pun intended). It stands tall and large proudly as if it’s there knowing its purpose. This right now is pure beauty on a large scale.

But, do you see it as beauty or a beast?