Akamai Showcases Mobile Innovation at Mobile World Congress 2015

Kuala Lumpur (February 27, 2015) – Attendees of Mobile World Congress 2015 will have the opportunity to experience firsthand how new technologies being developed by Akamai Technologies, Inc. (NASDAQ: AKAM) have the potential to externalize mobile network assets to the cloud and allow Mobile Network Operators (MNOs) to more easily develop new and smarter mobile CDN services. The technology and solutions Akamai will be demonstrating build on 15 years of making the Internet fast, reliable and secure, and are intended to illustrate how the company is applying its Internet expertise to the cellular network, all with the goal of helping MNOs and others in the mobile ecosystem provide an exemplary subscriber experience.

Throughout the event, Akamai (Hall 3 – Booth 3B30) will conduct several live demonstrations of the technology and solutions being developed by the company’s Emerging Mobile Business Unit. Demonstrations planned for Mobile World Congress 2015 include:

  • Predictive Video over Cellular: A live demonstration of the Predictive Video over Cellular application, which is designed to make use of cellular load prediction and mobile device storage to pre-position short-form videos to the mobile subscriber’s device using off-peak cellular capacity or a Wi-Fi connection. The demonstration is intended to showcase a superior video performance by providing an “Already here in HD” video experience that launches immediately upon request with no buffering, stalling, or slow playback to irritate the viewer.
  • Mobile Performance Analytics: An interactive demonstration showing performance of mobile networks from the perspective of the real end-user designed to use actual Quality of Experience (QoE) data points captured from users across all mobile networks. The demonstration is intended to show network performance as compared anonymously to other networks in a geographical location. Attendees can generate a QoE score based on factors such as; bit rate, frame rate, start-up time, number of rebuffers and page load time.
  • Akamai Mobile Edge: A live demonstration, in conjunction with Cisco designed to showcase Network Aware Mobile Video Performance capabilities enabled by the Akamai Mobile Edge platform. The demonstration is intended to highlight how network awareness can be used to deliver an optimized experience for video content.

In addition, Will Law, chief architect, Media Engineering, Akamai will participate as a featured panelist for the conference session, Content Evolution for the Multi Form Factor Future. Taking place Tuesday, March 3, 2015 from 14:00 – 15:30 (local time), the session will address the ways new devices and technologies are changing the way we create, consume and promote content. This session will explore how to future-proof a content strategy and provide high quality, targeted content across a multitude of emerging form factors. Featuring a breakthrough collaboration between Hollywood and the mobile industry, the panel plans to demonstrate how consumers can own and share 4K quality digital movies across multiple devices in a new motion picture distribution model.

“The capabilities made possible by the Predictive Video over Cellular solution are a potential game changer as it relates to delivering a phenomenal, personalized subscriber experience,” stated Lior Netzer, vice president and general manager, Emerging Mobile Business Unit, Akamai. “Giving subscribers the content they want, when they want it and at the highest quality possible presents great opportunity for the entire mobile ecosystem.”

Akamai Introduces Predictive Video over Cellular Capabilities

Kuala Lumpur (February 27, 2015) – Akamai Technologies, Inc. (NASDAQ: AKAM), the leading provider of cloud services for delivering, optimizing and securing online content and business applications, today announced that the company’s Predictive Video over Cellular capabilities are currently in successful trials with five Mobile Network Operators (MNOs) as well as several mobile application providers. Predictive Video over Cellular is designed to help MNOs more effectively utilize off-peak cellular capacity, while at the same time better managing demand for video traffic and providing an ideal video quality experience.

The ability to successfully meet subscriber demand for high quality video experiences will increasingly be a major differentiating factor for MNOs. At the same time, current traffic delivery mechanisms are not tuned to the specific requirements of video traffic. In response, Akamai’s Predictive Video over Cellular solution is designed to make use of cellular load prediction, user preference and content recommendation engines, as well as mobile device storage to pre position personalized video content to the mobile subscriber’s device.

One MNO currently trialing Predictive Video over Cellular capabilities is UK provider EE. According to Principal Network Strategist Matt Stagg, “The Predictive Video over Cellular solution is a next step in our work to optimize the mobile video experience for customers across the UK. Building our 4G network has driven an amazing appetite for video on the go and this trial, along with work with the Mobile Video Alliance, is an innovative approach to making that experience both better for the user and more efficient within our network.”

Akamai’s Predictive Video over Cellular solution is designed to have the following benefits:

  • Videos are “already here in HD” on the subscribers’ mobile devices;
  • Videos are customized to the individual mobile subscriber for a personalized experience;
  • Use of Predictive Video over Cellular maximizes network capacity during peak-hours and delivers video content on the network when cellular capacity is available; and
  • The ability for MNOs to offer premium content services downstream to mobile subscribers and upstream to video content providers.

Nokia’s Liquid Applications is instrumental in trialing the benefits of the Predictive Video over Cellular solution. Commenting on the potential for the solution Dirk Lindemeier, Head of Liquid Applications at Nokia Networks explained, “Combining Predictive Video over Cellular with our Liquid Applications makes it more efficient to notify upstream content providers and mobile device clients as to the most efficient time to fetch subscriber content. This is achieved using distributed computing functionality within the mobile base station that can extract real-time cell load information to offer a better user experience related to access to high quality video content.”

“The capabilities made possible by the Predictive Video over Cellular solution are a potential game changer as it relates to delivering a phenomenal, personalized subscriber experience,” stated Lior Netzer, vice president and general manager, Emerging Mobile Business Unit, Akamai. “Giving subscribers the content they want, when they want it and at the highest quality possible presents great opportunity for the entire mobile ecosystem.”

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