Marketing as some say is only a gimmick. However, marketing plays an important role of gaining business and winning over competitors. Just like how Absolut positioned itself with it’s creative marketing campaigns, I love the creative form of marketing. Turning and twisting simple ideas into mind boggling yet interesting (or interactive) visuals.
Especially in times of turmoil; economic downturn, financial crisis is transforming from rumour into reality all around the world. But I’d believe creative marketing is a force for it to be reckon against. Here’s one I found today. A very simple idea but a catchy one.
Last week I attended the Adobe Creative Suite (CS) 4 Malaysia launch at Shangri-La hotel. If I had to describe the launch in a single phrase; it’s not only cool stuff but really great stuff. I missed the earlier part of the launch due to a business networking event. But the rest of the energetic launch definitely made up for it – especially the creative evangelists; Tim Cole, Karl Soule and Paul Burnett.