In an effort to remain a popular choice to Malaysians, Yahoo! Malaysia is now running an online contest in their new marketing campaign; Youreka! This campaign is to promote and increase their awareness, readership, members to their news portal, mail service and other services offered.
The idea is a treasure hunt to locate one of 3 tickets in either Yahoo! Malaysia, the news portal, the mail service or the the messenger. Yahoo! has tied up with local vendors like Adidas and fashionistas like Tongue in Chic, to name a few, to help them promote this campaign.
In total, there are 4 colored tickets; red, blue, green and purple. The purple ones are the wild card for you to stand a chance to win one of the many prizes they’ll be giving out at the Youreka! finale party. These prizes are from the Blackbery Curve, Adidas shoes and accessories to even movie screening tickets.
I’ve already redeemed my gift for the red ticket, I got a water bottle. And it’s at these redemption spots, you’re asked to dip into their box to see if you’re lucky enough to pull out a purple tag. If not, you can redeem 1 of 2 gifts.
This is quite an interesting campaign to run and I’ve definitely thought about it before. A mini treasure hunt or scavenger hunt within a website automatically boosts traffic and makes it fun browsing it.
However, I hope spotting the remaining tickets later wouldn’t be as difficult. I’ve tried finding the tickets in Yahoo! messenger and Yahoo! mail but it was nearly impossible.
So far, I’ve found had better luck finding the red and blue tickets in the news portal. That’s an insiders tip for you, if you’re participating in Youreka! :)
omg! i can’t locate the blue one!
How do u found the page?the YOUREKA! page will pop out when u surf around the page? or wht?
You’ll need to surf the selected Yahoo! Malaysia website areas like news, mail and messenger. Then, while you browse, look out for a banner which says “You’ve found a [color] ticket. Register now.” :)
I liked the post and your writing style. I’m adding you to my RSS reader.
Have a nice day. :)
Good to know. I’ll do my best to keep this up. :)