Andrew Neitlich's Twenty Marketing Tips

Marketing is really fascinating thing and the one thing I’ve started loving about it is the opportunity to try and bring out the best creative ideas. Alas below all the ideas that come flocking, there’s no point if it isn’t used now.

Andrew has a number of loyal followers (me being one of them) and his articles on Sitepoint or his website always keep me thinking and intrigue about marketing. Recently, he shared the twenty blunders he hope many aren’t making in marketing.

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The Name, The Logo

Not so long ago, I was discussing about how difficult it is finding a unique company name to be registered as a domain name. The comments left in the post had people debating about names not being unique enough to many who only want to register .com Top Level Domains (TLDs).

Then recently, I just came across Darren’s current problem of Looking for a Company Name. In the earliest part of the comments, I already noticed that Darren too admitted that most of the names he thought of were already taken.

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Referrals Equals Money

What I’ve learned from SitePoint is that though everyone wishes to earn a quick buck through referrals, everyone still wouldn’t mind accepting gifts instead of cold hard cash. As mentioned by Andrew, it’s not so much of paying the referral but cultivating the referrals for their help in your business.

When you approach a potential partner or affiliate, it’s not advisable to demand a commission if he/she hasn’t thought of it. Not only is it non-professional but the moment you ask for a commission directly, it’s as if you’re being really desperate for money.

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What Malaysian Women Want

This is not a post about solving your girlfriend, wife or admirees desires. This is a post having to do with marketing and business. You have been warned so don’t come here if you’re looking for a flame.

It’s interesting to find out once in a while statistics or data that would help you in your business. The female business doesn’t have to be cosmetics or accessories related because women of the world are changing and I think it might be the same for Malaysia.

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An Entrepreneur's Selling Tips

Being a freelancer, I feel that it is most difficult to attain jobs because you’re working for yourself. You rely heavily on the word-of-mouth from friends, colleagues and family to help you get those jobs. In other words, a freelancer requires a network of people ranging from different ages to different fields in work.

I was introduced to a lady; Pat Lu, who has not only become my colleague but a close friend. Though I’ve only known Pat a short while, she’s told me most of her life story and the importance of making friends from 10 years younger to double her age. I really look up to her now because she’s very established in and out of her industry.

So as a freelancer, one of the important trades is being able to convince clients to select you out of the other potential people out there.

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Choosing A Business Partner

Before I went to Melbourne and while I was there, I’ve heard stories from many advising be careful of who you work with. In this case, it’s more serious because you might want to set up a company with a partner. Everyone definetely would like to own their own company some time. It’s grand to go around telling friends, “I run this company..” or “Oh, that work is by MY company..”

Well, before we even think about that. The article; The Partner Track from Entrepreneur.com would be very handy. It’s suppose to act as a benchmark and brief you on going about choosing a partner or stay solo.

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Motoblog Gone Wrong

DISCLAIMER: This post is my personal thought and not aiming any personal attacks to any party involved in it.

This post is a sequel to corporate blogging and I’d like to share one of my personal projects I was involved in. This was one of the first projects trying to incorporate blogging into the commercial arena. This project dated back to somewhere in March this year and took less than a month to be finished.

I was hired to help conceptualize, design and set up a corporate blog using MovableType. I still feel weird thinking back that we paid so much to just download a license copy so we could have more than a single blogger participating. But I guess that’s the business world when a piece of software becomes too good for its own maintenance.

The project however didn’t go as according to plan.

So what went wrong?

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Corporate Blogging

The blogging milestone is soon to be upon the corporate world in Malaysia. With such a huge feature covered in the InTech section of The Star, that should probably bang some ideas into heads. It was a pretty good article written with early mention of the recent Singapore bloggers conference. So when is PPS or Malaysian blogosphere going to organize a conference? I’d like to be one of the speakers later. ROFL!

Anyway, the corporate blogging article mentioned huge players from Oracle to IBM and to supposedly small company, XiM Malaysia. If you noticed, out of all the bloggers mentioned I think the only blogger who isn’t related too much to geektopia is Wiley Chin. He runs the blog labeled, The Lab from XiMs own website. His entries derive from his latest readings to humorous bumper stickers and very little regard of his own work.

So how believing is corporate blogging?

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Recommending a Freelancer

To your own client isn’t easy. Why the need to recommend? Well, I could inform the client of the busy schedule I’m currently facing and suggest a time when only I might be free in handling his/her project. However, sometimes a client needs to have a project done badly and what do you do? Well, … Read more

Freelancers Should Be Blogging

And Peter Flaschner at Almost Cool tells us why? HERE. The article is from the series he’s currently writing, “Who Should Be Blogging?”. He’s already spoken about used car dealers, realtors and with the latest addition, freelancers. A summary of reasons from Peter’s article? Network Growth Powerful Liaisons Client(s) Stumbling Archive of Brilliance Your Specialization … Read more