Business & Marketing

I just got back from admiring Veerle’s newly released 2.0 website and it’s superb so you’ve just got to visit Veerle’s blog. While I was there I discovered one of the more interesting links to proceed on my morning surfing routine and it’s one of the ideas I actually had.

I was thinking if I finally had a better than average quality camera phone then I’d start a new blog with loads of pictures and probably video. But then the link I found over at Veerle’s blog showed someone beating me to the idea. And what’s more disappointing is that this person has got real photography skills.

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Having visited Entrepreneur.com I decided to read one of their newest articles, Newspaper Ads. Advertising in the daily newspapers is something every company does and they do it very aggressively if they’ve a new product or just have the budget to do it.

The article mentions two types of newspapers; local and international. Too bad for us that we’ve no international ones. So even the suggestive cheaper local paper option isn’t viable to us. Oh phoeey!

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Yesterday I was over at my uncle’s place hogging my cousins Sony Playstation 2. The past few times that I’ve visited, he’s asked me how’s business and has any new business come in. Being a small company trying to build its foundation and create awareness of essential website value, we don’t get project every day and I sure don’t want to overburden my colleagues. We’ll just leave it as that.

My uncle then asked if I’d like to grab some of his namecards of clients and ring them up. When I asked him why (doh!), he said it’s obviously to call them and ask if they’d like a website done by us. I answered that it’s alright and continued playing my game.

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Here’s the scenario. I’m planning to launch a marketing effort of promoting our services to prospective clients. However, here’s the ticker of the scenario. These ‘prospective clients’ are actually website owners with average or lower than average level websites. They might not have the intention of making their website better and by George, I don’t think they’d want to spend a single cent improving their website.

After all, in Malaysia nobody complains about a bad website to the owner. So I’m deciding to jump into the these website owners faces and do something about it.

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Bear with me as this metaphor hit me in the washroom. So you have been warned.

I was thinking how a tissue and handkerchief could be related to us and customer relationship management. Every one would love to have repeated clients or clients helping refer other friends of theirs to us. So what we’re going to do now is imagine ourselves as a tissue or a handkerchief (hanky).

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After slavering the whole day away on a contract for clients to sign on the dotted line, thank goodness I’m not a lawyer or I never studied law. I could imagine myself going mad reading all those law books and becoming a Jim Carrey instead of a Morgan Freeman in court. Okie, maybe using actors wasn’t a good idea but you get the idea.

The whole day I was Googling for designer contracts to have a guide of writing my own legal document for clients. As you know, because it’s a legal document you need to have it formal and there isn’t much allowed freedom like creating a creative brief or writing a client proposal.

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Will Swayne is a sales lead generation specialist and principal of Australian Internet consulting firm Marketing Results. I actually hopped on over to his website from Yaro’s Entrepreneur’s Journey after finally finding time to catch up on several of missed posts.

In Will’s article, I loved how he kept things short and simple. He explained one of the major differences of having a quirky or functional name for a business. I can’t agree more with him.

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As I was administering some of the posts over at Blogs Malaysia and leaving comments to what I thought of them, I came across one blog that had several book covers that I assumed were Amazon links.

Upon rolling over them, I was definetely greeted by an Amazon advertisement or recommendation but I’ve noticed that Amazon finally has done something to help their affiliate program members.

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First, I’d like to say that I’m no marketing expert. However, I’m enough an Internet addict to realize a working campaign when I experience one. A successful online campaign will have visitors spreading their own news before their friends might’ve seen the advertisement in the papers.

In other words, if you have a campaign that will generate a word-of-mouth plague then you know the campaign has won many hearts of the targeted market. So let’s see what online campaign works for some of my friends.

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I was out having a drink with a new friend I made. We discuss about working life so I brought up the normal discussion of unfair pricing clients request most of the time. He gave me a reply which was really shocking and I’d have never guessed it actually.

His comment or the cause of this is by the students in college or university. The same students studying and having too much free time before any of their exams. Normally I’d hear people agreeing with me but having said it’s the students, it got me thinking from the other perspective.

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