Pull Visitors To Your Website via Print Ads

Having visited Entrepreneur.com I decided to read one of their newest articles, Newspaper Ads. Advertising in the daily newspapers is something every company does and they do it very aggressively if they’ve a new product or just have the budget to do it.

The article mentions two types of newspapers; local and international. Too bad for us that we’ve no international ones. So even the suggestive cheaper local paper option isn’t viable to us. Oh phoeey!

One friend spoke to me before about print ad costs and a quarter space of our local newspaper starts from RM2000+.

There isn’t any point going full on over online advertising when the target market or the location of the ad isn’t at a place where most of the targeted audience would be. What’s the point of putting the ad of winning a new cellular phone on The Star when so few of the targeted market actually visits there.

Anyway, I don’t want to rant on longer of how ineffective without the appropriate an advertising plan could destroy your marketing campaign. What I’d like to share about the article I just read was the bottom points noted by Entrepreneur.com.

• Use the bottom section of your ad as a coupon to provide an added incentive for readers to visit your location. Be sure to put an end date on the coupon. And use the coupon to track the response rate of your ads–you’ll know how good your ads are by the number of people using the coupon.
• Add your URL to every print ad to drive people to your website where you can tell and sell them more and provide a coupon to print out when they get there.
• When it comes to proofing, check your phone number, your URL, any percentages off, brand names, and every other detail to be sure what the reader sees is what you intended. Get another pair of eyes to check for mistakes, too.
• Be sure your print ad corresponds with any other advertising you may be doing for maximum impact.

Of course, like any marketing fit you’d need to make the offer desirable enough to make readers visit your website. Unless everyone is like me and try to visit every company’s online website to just see if they placed any value in it.

So have you tried a print ad for your own company? Was it effective and how much was the cost?