Being a website designer, this is one of the more familiar phrases heard from potential customers. The culture here in Malaysia practices price before value. Even for a rich, high society member sometimes question the high price of a product in regards of its value.
The number of designers or developers asked that same question doesn’t get tiresome by the customer. Reason is that he’s judging the best bargain and perceived value he thinks the website reference is worth. Not the value and results he is aiming.