Website Strategy: Who Does Your Website Design Target?

During a disucssion with a client, I not only note down their requirements for their website or try to decipher what really is the client looking for in their website. Clients will most of the time know exactly what they want for themselves and their business, but do they really know how their website fits into their company strategy?

So speaking of website strategy (not website marketing strategy) most of the clients I’ve met don’t really have one in place for their project. One of the things a website strategy involves is the aesthetics of the website itself; the website design.

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What is a Website Marketing Strategy?

I was never a student in business administration much less had fun doing accounts no matter how easy it was in secondary school. But I grew to love the subject of marketing especially the creative and behavioral patterns involve in it. I never knew how exciting and challenging creative marketing could be to sell a product or service.

There isn’t a definitive term to website marketing strategy even after I tried to dig an answer out of Google. So here’s what I interpret of a website marketing strategy. It’s simply a plan to help market your website. The word market has different meanings but the core term we’re looking for is trading or selling.

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