During a disucssion with a client, I not only note down their requirements for their website or try to decipher what really is the client looking for in their website. Clients will most of the time know exactly what they want for themselves and their business, but do they really know how their website fits into their company strategy?
So speaking of website strategy (not website marketing strategy) most of the clients I’ve met don’t really have one in place for their project. One of the things a website strategy involves is the aesthetics of the website itself; the website design.