Passionate for Knowledge

I just finished reading the Creating Passionate Users blog and their new article, The hi-res user experience is something that explains the confusion of why our passion helps us aim to be better in our work.

People are not passionate about things they know nothing about. They may be interested. They may spend money. But without the enhanced skill and knowledge that adds resolution, there is no real passion.

This just hits right on the money about myself and my passion for website design.

Continue reading Passionate for Knowledge

How Effective are Long Sales Letters?

From the research while surfing and using Google to search, I’ve found out that most people admit long sales letter reeling in more business than short, straight to the point stuff. This just baffles me from all sides to who really spends more than 10 minutes actually reading a letter trying to get you to buy their product.

Well, I hope to share with you my research findings and together we’ll sniff out the clues of getting a more concrete answer on why more business comes from a long sales letter.

Continue reading How Effective are Long Sales Letters?