I share this post with everyone after reading the small white paper produced by David Meerman Scott who’s a writer and consultant. He’s not a professional website designer or architect but focuses much on content.
So when you learn about his tips, do keep in mind that you need to imagine them from all available angles especially in a more content driven manner. The original article is 10 Web Landing Page Tips to Drive Action and it’s a PDF document hosted on David’s website. If you’d like to grab a copy, you’d need to look inside his Resources.