Oh, you don’t speak German? Well, neither do I but I loved the promotional marketing phrases used in the Edenspiekermann website. Especially when you know there are nincompoops in Malaysia making the decisions of Malaysia government websites.
Here are the phrases in order:
- We work for your customers.
We may have to take their side at times. - Challenge us.
Complacency is the enemy of great work. - We don’t give answers.
Unless we can explore your question. - We are not suppliers.
Partnership gets the best results. - Talk to us.
We thrive on feedback. - Trust us.
You hired us because we can something you cannot do. - Pay us.
Our work adds to your bottom line, so invest in your future.
Simply, love it! Now all I need to do is print packs of these 7 phrases and start delivery to every corporate manager in Malaysia – politicians included.
The 7 points by the Spiderman guy look like company values. They reflect culture, aspiration and intent.
Most govts do have a customer charter. The problem is its employees don’t necessarily know how to put it into action. Ask an IT head how to translate a charter item into an actionable icon on a website and chances are you’ll draw a blank.
The real problem, I suspect, is enormity. How do you design a workflow behind an icon when the workflow takes it across the desks of departmental warlords who have issues with one another, whose processes may not be defined or who may not necessarily want to execute the charter.
That’s why if I want to know the state of an organization, I just look at 2 places – the state of their website and their customer service.