The “wow” factor in a website is not the design. It’s the planning, ideas, approach and execution.
Good design is about clear visual communication. Brilliant design is what helps your customers achieve their goals. But excellent design is; branding, visual communication and goal-oriented.
That’s the website design you must have and that’s the website designer you need! So, find one.
This is your second step to design a website made for users. ;)