It’s bad enough that when you’re helping create a new brand identity for a client it’s hardwork, imagine the insanity you need to put yourself through trying to come up with your own brand identity.
And you can’t technically escape this unless you plan to work your employee butt of your whole life and later live on your EPF. There’s bound to be a miniscule jerk in your brain thinking ‘what if I was running my own business?’