A creative brief is really a document about the design requirements of a project. Sometimes the creative brief might be contained in a project brief which would cover the planning, timeline, development and design details of a project. This brief is to help guide you in producing the requests of a client.
Being a website designer, the creative brief is one of the important properties you should build with your client. Sometimes the creative brief is gathered through the discussion when you ask clients what’s the look and feel they’re going for or what colours they would want to use in ther website.
If you don’t have a creative brief, bad things happen in a project.