Some LowYat members were commenting on how Twitter is boring. In my reply at the forum, it was a list of uses I’ve noticed Twitter being used for today. Thus, I thought to elaborate on each point and turn it into a blog post. :)
What is the Twitter phenomenon about?
Twitter is another social media marketing platform. Broken down into simpler terms is it’s a social platform come opportunity for you to also market yourself, your product or your business.
How is Twitter being used by individuals and businesses today?
Technical support channel
A quick example at the top of my mind would be, Dell. True to Dell’s business model of selling desktops and notebooks only on the Internet, they were quick to adopt Twitter into their marketing strategy. Some other companies using Twitter for technical support are Media Temple, Six Apart and others.
Traffic and awareness generator
Unsurprisingly, I’d say this would be one of the Top 3 purposes for Twitter. Another example which comes to mind is the new Nokia mobile device launch in Malaysia, the n97. Twitter is surely becoming a platform for quick notifications about the coolest events happening.
Opinion sharing and support
One of the ways Twitter users or Twitterers are making an impact on a selected issue or topic is by creating a trending topic or popular topic. Twitterers do this by consistently attaching a hashtag to their posting. For example; with the sucky Internet connection right now, you’ll find #streamyxsuck to be a trending topic. :P
Quick on-the-go updates
I’m following a torrent provider on Twitter so I’d know instantly when my favorite series is released online. But imagine if Malaysia’s traffic support like LITRAK or RONDA used Twitter. Malaysian twitterers would be able to plan their traveling in advance.
Relationship or friendship or fan updates
Like Facebook, it’s a good way to stay in touch with people – though it’s limited to 140 characters. A ton of people are following their favorite celebrities like Ashton Kutcher, Britney Spears and more on Twitter.
Communication platform
It’s a quick way for you to get in touch instantly with a person or company. For example; every time Exabyes twitted something I replied to remind them of the Starbucks vouchers I hadn’t received.
Credibility builder
Like starting a blog, you want to show people how much an expert you are. Personally, I noticed my involvement with more popular marketing platforms allows me to build a wider and better credibility with more users.
Obviously, there are more uses – some undiscovered.
Twitter has an API for many to explore and experiment with its use. And what ‘you know. A twitterer I’m following (@mashable) just shared this link; Social Mojo: What Kind of Twitter User Are You?
So, what is your use for Twitter today?
LOL I think I’m using it as a ranting platform. XD
LOL! Who doesn’t, Jian. :P
yeah ranting media for me!
it is like I find myself tweeting more than blogging “-_-
very very unhealthy……
it is good that twitter is picking up in Malaysia now =D
LOL! I definitely did feel that way too, Lisa. :)
However, there’s only so much a story you can tell in 140 characters. ;)