It’s very rare you come across a brilliant product marketing campaign. And I’d say Samsung has done it quite well for their notebooks. Currently, their running a campaign called; Which Samsung Notebook Are You?
Although similar sounding like the; Which Hyundai are you? it’s nothing alike it and here’s why I believe Samsung’s one is brilliant. Whenever a company decides to produce brochures and flyers, they’ll get their design agency to come up with the concept, visuals and end-product.
For this campaign, Samsung has provided the concept and have made the visuals an online contest. This is a great way to generate awareness for the brand and their new product. Not to mention, they’re already saving cost from having the design agency produce several mockups and spent countless hours deciding on a final work or series.
I signed up for the contest to give it a go. The interface was easy enough for me to guess how I needed to navigate and it was made to be simple enough for anyone to upload a snapped photo and move it around an area.
This was my submitted entry for the contest:
Though I’m a designer by profession, I’m not a copywriter. Therefore, this is one of those contests I’d say it boils down not only to your software skills but your intellect.
If you liked the Samsung notebook advertisement I did, do vote for me. :D
By the way, I had a little fun with the ad and thought it would be awesome later if it would so happen to appear in mall billboards. LOL!
By the way, if a Samsung representative reads this. My sister-in-law just said she couldn’t find the “vote for me” button in my gallery page. So, there’s the weakness in your gallery user interface. :)
Haha, you forgot your make-up..