Twitter has slowly but confidently grown to be a massive online marketing tool for small-business owners to celebrities like Ashton Kutcher, Guy Kawasaki, Britney Spears and etc. The entrepreneurial Twitter users are using the online marketing tool to promote their business and personally share knowledge they’ve stumbled online.
However, I’ve noticed Twitter is now missing a key tool for it be a real business enhancer. Which is to track the marketing performance done on it.
Here’s a quick example, imagine McDonalds Malaysia used Twitter as part of their online marketing campaign. I’ve advised them to use Twitter to share their McDonalds vouchers online and ask their friends with Twitter accounts to do the same. After all, who doesn’t like freebies?
I’ve posted on Twitter a catchy headline along with a call-to-action for people to get more information or download the vouchers right away.
But what’s lacking right now for me as the advisor to McDonalds is, I can’t track how many people viewed or activated the link.
Twitter is definitely not the only role to play here, even URL shortening services could think about implementing a performance tracker. A simple number of how many users activated the link is good enough.
Wouldn’t you want to track your twitter performance besides only generating the number of followers?
i tried using twitter but problem is when i share the link, no people come to visit me…and it drop so fast when u have many follower
Which is why it’ll be good to be able to track the performance. :)
And crafting twitter posts is like writing the headline for your blog post. If the headline reads “I ate at Sushi Zenmai today”, it’s not exciting enough. Readers want something like “Sushi Zenmai is Overrated!” so it triggers a reaction of feelings in them.
End of the day, if you have many followers but no one either really knows you or reads your blog won’t get you the traffic you would have expected.
Someone clicks off a page before the tracking code loads.
Absolutely agreeable for a tracking system on Twitter. Not only Twitter, but Facebook should improve itself also especially in ad management. These giants in social media today should not just rest on their laurels but should keep on improving! Or else…
@business:
Then I’d assume the person had maybe misled the reader to believing the content he was expecting in fact wasn’t it.
p.s.: Edited your comment because it did just that.
@ricky:
Well, I guess that’s 1 way Twitter could monetize their company. :P
“I can’t track how many people viewed or activated the link.”
Ahem, use bit.ly
A URL shorterner, with statistics
I think its every marketeers dream