Nuffnang's ChurpChurp Comes Clean

I recently published an article about Nuffnang’s new ChurpChurp or Twitter advertising platform almost started on a rocky foot. But indeed, ChurpChurp’s team of PR are handling the situation really well. Just today I got an email from one of the hotties working at ChurpChurp; Doria.

It’s answers to some of the what ifs ChurpChurp would face as a new Twitter advertising player in Malaysia and Singapore. From the email:

Disclaimers on Churps

Being Twitter fans ourselves, at ChurpChurp.com we believe that we should all be transparent in the Churps we send out. Which is why we have built into our system a mechanism for you to add in a disclaimer of your own to all the Churps that go out. We didn’t want to do this “cookie-cutter” style and make everyone have the same disclaimer so we left it to you to decide how best to inform your followers that it was a Churp. Whether you use “Ad:” or “Churp”, it’s all totally up to you.

How much does a Churp pay?

This depends on two things: How many followers you have and how much a particular advertiser offers to pay for a tweet. Since Twitter advertising is still a pretty new medium for many advertisers, we don’t expect the initial Twitter ads to pay a lot but we do expect it to grow significantly as advertisers try the medium and grow more confident in putting more ad dollars behind it.

Auto-generated/User-generated Churps

Note that for both auto-generated or user-generated Churps, you can choose not to take part in the campaign if you don’t believe in the product or you don’t think it’s something you want to do. Just click the “reject” button.

Of course, in the email they also said ChurpChurp is a baby and they’ll definitely hit their head on the floor a couple of times but that won’t discourage them with our support.

Well, I’ve registered for ChurpChurp and I recently saw my Churp on Twitter. Currently, my custom disclaimer is “Churp:” but I might change it to “Ad:” for more prominence and straight-forwardness to followers. But we’ll see.

Right now, I just want to see if Churp would deliver a higher average return as compared to Nuffnang. There, I said it.

Or, would it be worst as I’m neither Kenny Sia nor KYSpeaks. :P

P.S.:  If you’d like to stalk Doria, you can start reading her blog. She demands it!