You tell me. Seriously, I’ve heard of it murmured all over the place now. However, I don’t really know what is social media marketing (SMM) in detail, how it works and what are the results from it. As far as I know, social media marketing is about utilizing social networks or online applications (and communities) for marketing. That made sense, right?
For example; using social media networks like Facebook, MySpace and etc to spread word of your marketing campaign on a product or launch. From the online application view, it could be using tools like Digg or StumbleUpon and etc. The whole gist of it is using online channels to do Internet marketing. Even creating a self-promotional video and publishing it on YouTube is part of social media marketing.
Earlier today, some guy calling himself ‘Andrew’ called me posing as a client. He requested for the mobile number of graphic designers I knew; specifically freelance designers. The alibi he shared with me was he is working with an international company and his colleague (Madam Tan) passed him my number. Then, he told me the company wants to design catalogs and brochures. Even had the cheek to tell me they had a RM10,000 budget.
Last week I attended the