Donning a yellow raincoat or a yellow suit and start serenading your beloved wherever they may be. Doesn’t sound familiar?
If you’ve seen the new DiGi telco advertisement on TV or heard the radio the past few weeks, DiGi started a ‘yellow’ brand campaign. They’ve got people to dress up in a yellow suit, painted their faces yellow and behave in an exaggerated manner. The song they’ve used was addictive and they’ve made it addictive again in this new age; Ricky Nelson’s I Will Follow You.
So what has DiGi got to do with starting your Valentines Day today?
Well, the song beat has been sped up and you’ve got weird yellow characters invisible to us whenever we use our phone. Humor should be one of the ideas to start your Valentines Day. I’m not asking you to make a joke but to bring out the bright hidden smile your beloved hides.
Loosen the facial muscles and let out a few laughs and smiles. Make the date a happy occasion or turn it into a memorable one.
This might not be DiGi but I found a replacement that helped me start my day with a relaxing smile and a happy laugh leaving me energetic and pumped to go out for my dinner date. So have a look at this video and let the music guide you.
p.s: I can’t believe this DiGi brand positioning is really becoming a viral success. Kudos to the team!
p.p.s: This video was done by Infectioner. What do you think of it?
[tags]DIGI, Branding, Brand positioning, Yellow men, Valentines Day, YouTube[/tags]
Oh yeah, the team has made them one step ahead. First they tell us about “the truth” (http://www.thetruthaboutprepaid.com/) and now the yellow men.
Do you heard what that boy in the video said at last?
If I’m not mistaken he was voicing the line got cut off and shouted to his mum DiGi might be broken.
But all in all, humor is there.
well, I’m glad you enjoy it XD
he was saying
‘halo halo? can’t hear geh? mami mami, digi can’t work. it is s**k’
Hey, infectioner. I was wondering when you’re going to swing by. ;)
Great to see you coming by here as well, kok seng.