I got this off Smashing Magazine who shared this resource from Drew McLellan on Twitter. Man, you’ve got to love social media marketing! Or, as the social media marketing agencies call it; inbound marketing.
I totally love the presentation style but what I do love most is the facts shared in this slideshow. If you haven’t noticed, Drew pointed out numerous times what’s important is planning and knowing your project.
Which obviously is true. The clearer picture a customer tells you of what they are aiming to build or achieve, the more efficient a solution you’ll know of what to use. Or, do from that point.
And by the way, many interactive companies overseas now offer and request new potential customers to fill in a project specifications document. In this document, you’re asked:
- An introduction of the company.
- Target audience of the users.
- Goals the project should fulfill.
- Preparation of content or stock photos.
- Maintenance terms.
- And, et cetera.
Honestly, as boring as paperwork as it is, I’d normally ask similar questions when I meet my clients on the first appointment. I guess we as people just prefer having speak to someone than interact with our computer. :P
How would you feel answering a project specifications document with 15-20 questions?