Yesterday I posted about corporate videos and why I felt it’s truly a media worth investing for your corporate website. Today, I’d like to touch on adding your video to the social web.
Case study: KFC Malaysia apologizes
[youtube https://www.youtube.com/watch?v=ZY-Xlc8rark]
I’ve not seen the said video of the tampering, but what I want to highlight is the comments in the video. Yes, you have to pay attention to the video comments if you join the social web.
Customers may not be always right, but they’re not stupid
I read the first few pages of comments and found most agreed:
- The speaker sways too much.
- The dialogue doesn’t sound sincere.
Remember, once you know the purpose of a video, an experienced video team would be advising you. If they’ve no comments, you need to encourage them to give you honest feedback. It’s the only way you’ll know how a third party aka your customers may react to your video.