My interest in the whole wakuplah! marketing campaign came when Ikhwan (tekong) showed me a series of banners. One of them was this one:
The poster read:
If you think that as long as you know Photoshop and Illustrator, you can be an art director already…wake up! 13-year olds also know Photoshop-lah.
I giggled at the statement made because it was true. This poster was part of a series of others which also poked fun at copywriters, freelancers and attendees at AD Unplugged 2009.
From the very nature of the series, I already had a feeling the upcoming website was aimed at job seekers. True enough, when the website launched some time last night, the people behind it sent curious cats like me an animated GIF with the access password. Yes, it was in an animated GIF.
Because sharing is caring and it should be shared, out of the 4 passwords they gave the correct one is, Kopi_O. That’s a capital letter ‘O’ and not numerical.
As much as the Matrix was cool, I’m not fond of a couple of things in this website.
- Wait to login due to Flash loading.
- Reversed text on button.
- Distractingly huge password text behind.
- Annoying spinning text characters after entering.
- Forced to catch the rabbit otherwise you can’t proceed.
- Forced to type in text to the self-proclaimed ‘Oracle’ before you’ve the option to proceed.
- Text heavy pages with typeface which isn’t comforting to read.
Honestly, the troubles listed above took away my expectation of experiencing something good from this campaign – online, at least.
As much as awareness goes, I won’t be saying on Twitter “Hey, you should visit this website. It’s damn cool.”
If the owner does read this review, it’s not been written purposely to cause damage. I’m only sharing my personal experience of using your campaign website.
Besides, I still applaud you for the lead up banners done. That was cool. :)
Thanks lots for the review and the honest feedback :)
You’re welcome, Janet. I’m always on the look out to raise the bar of great ideas and websites especially in Malaysia. :)