One of the things I’ve tried accomodating my clients with is the analysis of their existing or proposed site architecture. The site architecture is better known as the sitemap of your website. In Google its define as; the structure of the website.
Like a skyscraper or an office building with as many offices like KLCC, there are several levels or offices to visit in order to process a certain task. It becomes a headache if you needed to pass through so many office doors to find the right person sitting in the office you need to request a proposal for them.
The website architecture can be like that sometimes and it’s more obvious in corporate websites that have too much content for their own good. They’ve over a hundred products to be displayed at once or they’d like to share every piece of memory of the company’s history with their customers. Imagine seeing this many links in About Us.
- Company History
- About the Director
- Our Sales Staff
- Our Services
- Our Clients
- Motivational Camps
- Photo Album
Sure it doesn’t look all that bad but do all of this really belong in About Us or should even be in the website?
As part of the realignment plan when revamping a client’s website, it’s not only necessary to help the client find out their purpose and goal of the website but to also omit and improve on the website levels customers need to browse.
Put yourself in the customers shoes or ask the client what is it that most people come to their website for? How do you improve the surfing experience so the customer will be super satisfied and they’d believe the efficient service of this company already shows in their website?
After all, it’s no fun building a house when the cracks will come falling down on the customer later. Or even worst, they’d just take a bulldozer and start doing their own reconstruction.