Many sites fail basic tests of Web usefulness and usability. One reason is that
designers and stakeholders use false assumptions to rationalize poor decisions.
This causes problems like: barely legible text that annoys customers, forced
registration that cuts into sales, inappropriate ad formats that hurt brand, and
rejection of great ideas that result in missed opportunities.
To prevent
baseless assumptions from driving bad design, companies should:
- Force design
decisions that support user goals; - Adopt culture and processes that drive
better customer experiences; - And separate fact from fiction with A/B testing.
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That summarizes pretty much the problems with most local websites here too. Clients have websites not because it’s to support their user goals but to mainly support their corporate needs of trying to support their users.
When it comes to e-commerce there’s still a target market and if they’re Malaysians, you can bet their methods of payment or buying goods is different from most Western counterparts.
I can talk about about seperating the fact from fiction in one blog post because there are just things that are to be done and things that possible to be done.
What do you think?