Not to worry. The expandable advertisements are unlike the irritatable (or, annoying) hover type link text advertisements. Google has always been friendly and it continues to do so. Even with the introduction of expandable advertisements.
So, how only will the ad expand?
Ads will expand only after a user clicks and interacts with the ad. Mouseovers or rollovers won’t trigger the ad, in order to prevent accidental expansions. Plus, Google mentioned an expandable ad won’t expand more than double its width or height. If I understand this, if it’s a large rectangle then it won’t be bigger than 600px in width and 500 in height. Hmm, it’s still pretty big I think.
Also, if the advertiser chooses to run a Cost-per-Click (CPC) campaign with an expandable ad, the publisher (yourself) will only generate revenue if the user clicks the ad and heads to the advetiser’s landing page. So, it’s not a click link, show ad and get revenue.
Who can apply for expandable ads?
Unfortunately, Asia isn’t one of them – yet. Only North America or Europe, with a website in Dutch, English, French, German, Italian, Portuguese, or Spanish.
Sigh. They get all the cool stuff.