Ad Location Proven via Case Study

I just finished reading one of Adsense latest case study about how Tim from AskTheBuilder.com managed to boost his already $10,000 monthly AdSense revenue to a whopping $30,000 revenue.

It was very interesting learning about Tim’s history and his journey of making it happen in a year since 2004.

Tim was very honest in his interview with the Adsense team and he modestly said,

“Visitors to my site are usually in a significant amount of pain. Their roof is leaking or they have a crack in their foundation,” says Carter. “I want to solve their problems, and that’s what AdSense does. AdSense provides instantaneous solutions to problems that my visitors have.”

At first I didn’t get what Tim really meant by that till I read how he experimented and tamed Adsense to his control in the article.

Through quick learning and utilizing the control of Adsense’s channels, he tracked a yellow background ad he started with and noticed that it wasn’t picking up much results. As you know, one of the main Adsense tips was to ‘implant’ your ads within your content. Tim now uses the square/rectangular ad with a matching background in his articles and a rectangular banner just above his articles.

However, with the hide and seek aficionado aside. I’ve learnt something really important from the article when Tim said,

With his recent implementation of the link units format in the upper left corner under the site search bar, Tim was astonished to see an 18 percent jump in his revenues.

I can think of a small explaination for this. Since Tim’s goal was to help his visitors in pain, his Adsense link units actually helped his visitors in agony even quicker. Instead of searching or navigating through the website, visitors actually might have found their answer right before them.

Clearly from this, it proves that there’s more to placing Adsense in strategic places in comparison to just following their recommended locations.

My past entries relating to ads:
Google Adsense Syndrome or known as GASS
When too much or too little revenue generating from Adsense affects your behaviour.

Path of the Problogger – Adsense
A very short series and in this episode was about the weaknesses many users of Adsense normally faced.

Position Makes Everything
My description of earlier reasons why positioning of your advertisement plays a crucial role when you’ve decided to place them on your website.

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