TGV Cinemas Website Biggest Weaknesses

Tanjong Golden Village (TGV) cinemas as long as I can remember was one of the first modern cinema theatres I visited – after Rex and Ruby. And in this millennium, online ticket booking is a must for most ticket oriented business. The power of convenience, time saving and escape from the odours of the masses in queue for a small added fee.

Right now, consumer experiences (or, user experience) online is the defining factor from a confirmed sale or abandoned sale. Well, if the TGV management or web team does pick this up. Here are the biggest weaknesses I picked up:

No website address redirection

Did you know, if you accessed tgv.com.my without the www into the browser address bar, your customers are left hanging or facing a dead end? Well, now you know.

And yes, if your frequent customers are less than 30 years old, they’d know they can access a website without the www prefix. They are the Gen-Y group after all.

Seat reservation and Online seat booking is confusing

And, misleading. Have a look at this screenshot for a moment.

I’d understand the management is doing its best to curb users who book online and don’t attend, but it’s either the illustration has to be improved or there should be another solution to curb the problem. But, this wasn’t the reason I didn’t want to pay you online for my tickets.

Single seat gap restriction is good

But, not smart enough. I’d say if management saw a drop in online booking, I’d pinpoint the problem to the new system setup when selecting seats.

The message reads:

You can not select new seats that leave single seat gap.

The green seats in the image are what I selected. Clearly, the system is not smart enough to detect I selected the center row and I do NOT have a choice to leave a single seat gap at the side (not like I’m anti-social and want to leave a gap between the guy on the right).

Then, when I looked onto the right I noticed a user managed to select a single seat gap in the row. It’s either he selected 4 seats or someone selected 2 seats on the right before he could select 2 seats in the center row.

Ultimately, the system is not smart enough.

Well, if you know the management in TGV (especially one who pays attention to online media), ask him/her to read this and get their web solutions provider to improve the user experience for TGV. Otherwise, start working with Simpleet Solutions.

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