Their Navigation and made their search function more prominent. Previously, they used lots of tabs for their categories and their search was placed on the left. Now, the website only starts with 3 tabs. Right below the navigation, you’ll be able to find the search there in front of you. I don’t think Amazon would make a mistake to their search, because when you type in something, the size of it is like a 14px Arial or even bigger. 0.0
A nifty function they’ve added to their 3rd tab that contains all the categories, when you mouseover, a window animates out. I’m not sure if it’s Flash and I can’t really say if it’s JScript too. Now, whenever you search under a specific category, an additional tab is added to the toolbar. Therefore, this helps them eliminate its previous clutter problem. Well done, Bravo!
Overall, I found those are the only components that have changed. It’s good to know that there was room for improvement still for the giant online store. Though I feel the one disturbing bit of the website is the banner that sits directly below the search panel. Its content is always centered and does not span the whole bar. As mentioned by Jakob Nielsen once in one book, it’s a waste of space.
But still, kudos on a job well done to the people who improved on Amazon. *applause*
Have something to say? Leave a comment