The campaign, focused on illustrating how technology bring families together, was a resounding success.
Kuala Lumpur, 3 April 2012 – After four exciting months, Microsoft’s “It’s a Great Time To Be A Family” campaign, which was rolled out across 35 markets worldwide, came to a close having reached over 6 million people in Malaysia. This amazing success was achieved through a number of initiatives executed, including the Microsoft’s first ever Windows and Microsoft Office TV commercials, the sponsored web-series with the bubbly NTV7 personalities Nazaruddin and Sheahnee talking about the use of technology to keep their family together and a number of in-store promotions.
“At Microsoft, we have a fundamental belief that technology can inspire and improve people’s lives. We’re ecstatic about the amazing response to this campaign. It’s certainly a great indicator of how well received Microsoft products are among Malaysians. More importantly, the campaign is a success because we’ve demonstrated how our own family of products, including Windows PCs, Windows Phone devices, Microsoft Office, Internet Explorer 9, and Windows Live have helped each one of you reclaim your family time despite your busy schedule and geographical diversity,” said Sunny Ooi, Microsoft Malaysia, Consumer Channels Group Director.
“We’re geared up to release more exciting consumer products this year and we look forward to engage Malaysians with even more wonderful campaigns that demonstrate how Microsoft can help to make your life better,” he added.
The campaign captivated over 6 million Malaysians through various mediums such as TV, Print and online, making it the biggest marketing campaign Microsoft Malaysia has embarked on since its inception in the country in 1992. The campaign has had a positive impact on social media as well with Microsoft seeing its Facebook fans increase of 188% within the same four months.
Great Family Time Contest
In conjunction with the campaign, Microsoft also held a “Great Family Time” contest to encourage the adoption and educate consumers on importance of using genuine software. With just a purchase of a Microsoft Genuine Software as pre-requisite, participants stood to win a Nissan Grand Livina as the Grand Prize. The interest was keen with a total of 22,000 submissions received through 163 retail outlets that participated in this contest.
Out of the large number of submissions Khor Chin Ghee emerged as the grand prize winner. With just a simple purchase of a genuine Windows® 7 Home Premium (Preinstalled) and answering a simple question, Chin Ghee walked away with a brand new Nissan Grand Livina.
In addition to Chin Ghee, three other Microsoft Genuine software users received attractive prizes just by purchasing Microsoft Genuine software. They are: Sharifah Nurul Awwall bt Sayed Abdul Rahman, winner of a travel voucher worth RM15, 000; Emyrnah Bt Desemin who won a 40-inch Sony Full 3D HD TV and Mohd Izwan Bin Mohd Lazan who won a Nikon Digital SLR camera.
“Winning a Nissan Grand Livina just by using genuine Windows® 7 Home Premium was an amazing surprise and something that my family and I truly appreciate. Windows 7 makes our PCs faster, simpler and more reliable. With fewer clicks, faster searching, easier browsing, and simpler ways to connect, my family and I are not only able to able to communicate better but also complete our tasks faster with simpler, streamlined, navigation. In addition, the improved security in Window 7 helps to safeguard our PCs and privacy while we try new and exciting things and personalize ours PCs to be just the way we want it. Thank you Microsoft!,” said Khor Chin Ghee at the “Great Family Time” contest prize giving ceremony held at Microsoft Malaysia’s headquarters in KLCC, Kuala Lumpur.
Among the 163 outlets that participated in this contest, Thunder Match Technology Sdn Bhd., a long standing partner to Microsoft in Malaysia that also hosts the Windows Experience Zone in its Plaza Low Yat outlet, contributed 14% of customer sales throughout the campaign period and entered the record 2,098 submissions in the Great Family Time contest.
“We’re delighted to be able to work very closely with Microsoft to make this campaign a success,” said Adrian Yu, the Managing Director of Thunder Match Technology Sdn Bhd.
“This contest generated a lot of buzz in at our store with direct support from Microsoft to its retail partners. I believe that we have successfully sent the message to Malaysians that if they have not tried Windows 7 and Microsoft Office 2010 yet, they really must,” he added.
2012 will be an important year for Microsoft as the technology giant gears up to launch a slew of innovative consumer products globally. Microsoft has identified Malaysia as a key market and the “It’s A Great Time to Be A Family” campaign marks the beginning of Microsoft’s efforts to underline its commitment to delivering life-enabling technology to Malaysians of all walks of life.