Malaysia E-Commerce Finally

Knocking on the right doors in our hallway? Well, according to the The Star in TechCentral HERE, the percentage of credit card fraud cases has nose dived from 0.74% to 0.12%. When I saw the digits I was really thankful for the quick adoption of the EMV (EuroPay-MasterCard-Visa) chip.

This is definetely the silver lining Malaysian retailers would have been waiting eagerly to come if they were thinking of building an online store. Though not many might hop into the store quickly but the community is ever changing and with proven security such as the EMV, it’s a matter of time before people would frequent and make a purchase. Beat the jams, the stuffy smell wreaking crowds, and the hassle to wait for the counter lady to figure out the price of a product.

But of course, the credit card security isn’t the only encryption needed for safe shopping online. An online store owner shouldn’t be selfish and incorporate the much needed Secure Sockets Layer(SSL) when having payment options via credit card. However, times of online banking are changing as well. An example would be eBay Malaysia that allows transactions to be done via Maybank2u and others.

Now, I’ve been saying how much security of the shop is important to the customer and yet to mention how the customer themselves need to adopt better etiquette. Yes, shoppers need to be wary if their computers are invaded by spyware, trojans and other stealing immigrants. Also, shoppers need to be aware when shopping online to check if the online shop has implemented SSL into its payment system.

How do you know if it has SSL?
Look for the LOCK icon on your status bar.

Several things I’d like to see implemented in our local e-commerce shops:

• Receipt of purchased product to be sent to our email with any required policies.
• Notification when the product has been posted or shipped.
• Tracking of item though its by POSLaju.
• Prompt and high quality customer feedback with follow up rating service.

Any others you think should be implemented?

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