Right now, I’m sitting and chilling (literally) at a Starbucks outlet. Brrr. Anyway, if you’ve used the free Internet here before you’d know there’s a compulsory landing page you bypass when you access the Internet. The landing page screens an advertisement from a sponsor to keep the WiFi free – yeay.
On this screen, you’ve a 30-45 second wait time. Once that’s done, you click the Continue Surfing or it’ll automatically load the next screen. By then, you can surf normally.
Loopholes around it
If you’ve Adblock+ enabled on Mozilla Firefox, you’ll have to disable it and reload the page for it to load properly.
And if you’re on an iPhone, you won’t see the video because it’s a Flash video player so it’s much easier to skip. Hooray.
Why it isn’t as effective to me?
Now, for every time I’ve seen this page it’s always a video advertisement. And to date, none of the videos have captured my complete attention. Here are my reasons:
- Content is boring.
- Video is too long.
- No interest for the product or service.
- Working while waiting for it to finish.
Personally, I think I’ve no interest in it because its plain boring and it’s too long. Plus, is video the only media available? It’ll be quite sad if that’s true.
Why haven’t we seen this happening?
If you asked me how I’d use this page more effectively, I would:
- Put a viral video.
- Give a freebie.
- Use a simple game.
- Create something for sharing. Think Photofunia and social media.
There are probably more ways to use this page but I’m having too many cold thoughts racing through my fingers right now.
However, what do you think you could do with a page like this?
I was pondering on this question awhile back. So much so, I wanted to ask a few Malaysian social media enthusiasts and drivers about their viewpoints. Even today whilst having lunch with a client-turn-friend, she was sharing with me how powerful Facebook in general had become in generating business.
From building websites to SEO and social media today, I’m wondering where’s the line drawn in having to need a website for your business. Is it possible to generate business without a website and only a Facebook page?
We used to say an online presence is unavoidable. A Facebook page also does just that. It could be used to establish your online presence. Plus, you can create a Facebook page to:
- Introduce your company.
- Upload works in photos and videos.
- Get clients to become fans. (bonus)
- Get instant feedback. (bonus)
- Organize and manage events. (bonus)
- Get clients to introduce or share your services with their own friends personally. (bonus)
From an apple to apple comparison, I’d say Facebook pages are:
- Easier to create.
- Faster to deploy.
- Scalable with Facebook applications.
Thus, I ponder. Is the website dead? Do businesses only need to create their own Facebook pages in replace of a website?
Or, is a website still prime real estate for a corporate entity? Or, because not all products and services will benefit from a social media strategy, they will still need to rely on a website?
Do you think building a website is dead, or getting there?