How to Choose a Business Name

Will Swayne is a sales lead generation specialist and principal of Australian Internet consulting firm Marketing Results. I actually hopped on over to his website from Yaro’s Entrepreneur’s Journey after finally finding time to catch up on several of missed posts.

In Will’s article, I loved how he kept things short and simple. He explained one of the major differences of having a quirky or functional name for a business. I can’t agree more with him.

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Amazon Advertisement Improvement

As I was administering some of the posts over at Blogs Malaysia and leaving comments to what I thought of them, I came across one blog that had several book covers that I assumed were Amazon links.

Upon rolling over them, I was definetely greeted by an Amazon advertisement or recommendation but I’ve noticed that Amazon finally has done something to help their affiliate program members.

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Choosing an Online Campaign

First, I’d like to say that I’m no marketing expert. However, I’m enough an Internet addict to realize a working campaign when I experience one. A successful online campaign will have visitors spreading their own news before their friends might’ve seen the advertisement in the papers.

In other words, if you have a campaign that will generate a word-of-mouth plague then you know the campaign has won many hearts of the targeted market. So let’s see what online campaign works for some of my friends.

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Fault of Clients or Students or Greed

I was out having a drink with a new friend I made. We discuss about working life so I brought up the normal discussion of unfair pricing clients request most of the time. He gave me a reply which was really shocking and I’d have never guessed it actually.

His comment or the cause of this is by the students in college or university. The same students studying and having too much free time before any of their exams. Normally I’d hear people agreeing with me but having said it’s the students, it got me thinking from the other perspective.

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Andrew Neitlich's Twenty Marketing Tips

Marketing is really fascinating thing and the one thing I’ve started loving about it is the opportunity to try and bring out the best creative ideas. Alas below all the ideas that come flocking, there’s no point if it isn’t used now.

Andrew has a number of loyal followers (me being one of them) and his articles on Sitepoint or his website always keep me thinking and intrigue about marketing. Recently, he shared the twenty blunders he hope many aren’t making in marketing.

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