Why Churches Are Hiring Modern Website Designers?

I was reading The Role of Design in Modern Church Marketing at Sitepoint articles and really liked the perspective thoughts in it. Modern website designs may not be touching base in Malaysia yet but I’ve definitely come across churches who engage Malaysia website design companies to either build a website or online community.

In the US, it’s become such a trend you can even hire a website agency specialized in developing church website solutions. *shock* Plus, most (or all) these websites are web standards compliant while looking great and interesting. But why or how hiring modern website designers beneficial to the church website?

Addressing about grunge Christianity:

Nathan Smith (GodBit.com) counters, “we are naive if we try to take an isolationist approach. God wants a direct relationship with each person, so we—as facilitators of that calling—have to meet people through what they know, and if that is pop culture, then so be it.”

And in the article, lay the business pitch line:

Seeing grungy design elements on a church web site might surprise a non-churchgoer, but churches are just as susceptible to trends as businesses are to changing markets.

It’s a really great article talking about how website designers had to work really closely with the churches to help them find their own identity. Every church may have name of its own. They may be preaching to the same God and singing to near similar hymns, but what is the identity they want to project to online visitors later – especially non-churchgoers.

So why do churches need modern website designers to help them?

…realistically, churches do “sell a lifestyle,” as several designers put it, and using design and media to convey that lifestyle has become vital to the success of a church, whether that be financial or otherwise.

Who said churches had to be dull? Who says their church brings the greatest experience? Who still thinks church songs makes you fall asleep like Mr.Bean? Well, visit more US church websites online and have a listen to Christian rock music today.

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