Tracking Twitter Marketing Performance

Twitter has slowly but confidently grown to be a massive online marketing tool for small-business owners to celebrities like Ashton Kutcher, Guy Kawasaki, Britney Spears and etc. The entrepreneurial Twitter users are using the online marketing tool to promote their business and personally share knowledge they’ve stumbled online.

However, I’ve noticed Twitter is now missing a key tool for it be a real business enhancer. Which is to track the marketing performance done on it.

Here’s a quick example, imagine McDonalds Malaysia used Twitter as part of their online marketing campaign. I’ve advised them to use Twitter to share their McDonalds vouchers online and ask their friends with Twitter accounts to do the same. After all, who doesn’t like freebies?

I’ve posted on Twitter a catchy headline along with a call-to-action for people to get more information or download the vouchers right away.

But what’s lacking right now for me as the advisor to McDonalds is, I can’t track how many people viewed or activated the link.

Twitter is definitely not the only role to play here, even URL shortening services could think about implementing a performance tracker. A simple number of how many users activated the link is good enough.

Wouldn’t you want to track your twitter performance besides only generating the number of followers?

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