The principles of 37Signals has taught many that less is more and it’s proven easily. It’s just that websites used to be complicated because it was jargon. But now thanks to the principles of simplicity, users don’t experience sophistication anymore.

Of course, that’s limited to the culture of our country. Lol.

I think the scenario is changing because web users are getting more sophisticated. What the industry needs is one success story and before you know it you’ll see a hundred copycats. That’s how Asians work I guess.

In my opinion there are many issues behind why local companies have lame web strategies. Sometimes it not the CEO but the fact that the model cannot support end-to-end fulfillment – due to cost or logistics. Sometimes it has to do with legislation. Will companies entertain product returns for example. Or how about rules regarding false online advertising, fraud, etc. Sometimes the customer’s psychographic limitations puts really weird pressures on web design.

What I’m saying is that for me, there are many factors that go into designing an effective web model. I won’t say it can’t be done in Malaysia because it most certainly can but it requires an open mind which, I’m afraid, is in very short supply in companies today. Like I said, once there is a successful model these minds will most probably open up.

And how true it is, CEOs play golf and sit behind a desk overseeing operations but rarely get down and dirty with their team.

Relating to that, I can see why the Web isn’t growing at an exponential rate in Malaysia. It’s due to ignorance and arrogance.