Power of Corporate Blogging

My absence definitely was felt through the week and I apologize for that. The recent week from Wednesday to Sunday I’ve been camping at Midvalley Megamall from 10am to 10pm onwards. I was helping out with the Visit Malaysia Cyber Campaign event. So let’s try to get back on track here.

After this morning’s business network meeting, I spoke with a couple of other business professionals regarding one of their friend’s website project. She told me how her friend was using a Blogger account to post only event updates for their club.

This, in matter of personal opinion is a waste because today the blogs are shifting the political powers and threatening the reputations of brands like Adidas, Nike and etc. Friends, you need to realize the power of blogging especially if it’s for your company.

Starting a blog today isn’t difficult but as usual planning and executing the strategy for the blog is challenging. Coming back to my friend’s blog (who runs a club), they’ve made one of the biggest mistakes – under estimating the expectation and power of corporate blogging.

Their loyal customers may be blogging for them but the club will receive extensive exposure if the director or manager started blogging about the recent activities ran at the club. Customers and potentials would not only realize how cool the boss is but the activities being conducted at the club. Currently, the boss doesn’t realize how effective the blog can be used as a marketing tool.

This doesn’t only apply to clubs but other corporates as well. By running a corporate blog, it helps build a relationship with you and your audience. It allows you to be their ‘friend’ and not the director of the company sitting behind the desk ordering people around. Your customers will be able to perceive you as a person who’s friendly and knowledgeable.

Corporate blogging will help your company build ties or tighten loose ends. Not to mention it does help your company in the search engines as well. However, the biggest issue to address on running a corporate blog is; who’s going to update it?

This issue has been now addressed by services like Pay Per Post or bloggers who’re hired to write entries for some corporate blogs. Blogging has opened up job opportunities for many and sources have expanded vastly.

Malaysia companies should start realizing the power of corporate blogging. They need to start taking advantage of this channel before everyone in Malaysia hops onto the bandwagon.

What are the good local corporate blogs you’ve read?

[tags]Blogging, Corporate blogging, Business network, Visit Malaysia Cyber Campaign[/tags]

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