My Google Adsense is Like Investing in Unit Trust

Investors say if you want to see your monetary returns faster, you go into a riskier investment. Though unit trust isn’t like trading in the stock market or foreign exchange (FOREX), I’ve noticed a commonality between my Google Adsense and my unit trust.

My fund manager once told me unit trust will see monetary returns after a set period. For example; my goal is to obtain a minimum RM10,000 return investment in 2-3 years time. So what has this got to do with my Google Adsense? Well, my returns has been climbing ever since I placed its advertisements into my blog.

This graph was made from the exported CSV file of my Google Adsense account. I’ve removed the figures as privacy reasons – I want secrets too.

The chart shows a constant growth of revenue gain through the following periods – dots. The steady period was when I first launched my blog as a personal space for myself. At the time, there wasn’t a Kenny Sia or Chan Lilian but us common Malaysian bloggers. So whatever Adsense clicks we got at the time were grateful.

Okay, the sudden plunge into the ravine isn’t because I wasn’t blogging. It was during this period I moved from the Movable Type blogging platform to the WordPress publishing platform. So revenue was lost as I continued blogging without having a good idea on how to incorporate Google advertisements into the blog at the time. The duration lasted for roughly 2-3 months until I managed to find out how to include Google Adsense between the first and second post in WordPress.

Then as time progressed, I began experimenting with other sizes. From experience thus far, the Google advertisement units which has the highest clickthrough-rate (CTR) for me are the link units and 468 x 60 banners. For some reason, most users click on these types more than even my 300 x 250 Medium rectangle. At the moment, I’m also experimenting with the 336 x 280 Large rectangle units to see if bigger means better.

One of the things I found out from Inside Adsense, the 300 x 250 Medium rectangle unit is suppose to work better if the ad unit were to display image ads only. I’ll probably try this after experimenting with the Large rectangle.

Nonetheless, the chart above proves earning money via Google Adsense is an investment. Plus, the additional blogs you run adds up to the total amount you’re able to earn. These are real figures and it’s unlike saying, “I’m earning RM3000 from blogging”. With this, I’m saying placing Google Adsense or others is like investing in unit trust.

[tags]Investment, Google Adsense, Unit trust[/tags]

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