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	<title>Comments on: I Heart Edenspiekermann</title>
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	<description>Malaysia website design blog</description>
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		<title>By: Damien Tan</title>
		<link>http://www.dannyfoo.com/blog/business-marketing/i-heart-edenspiekermann/comment-page-1/#comment-3588</link>
		<dc:creator>Damien Tan</dc:creator>
		<pubDate>Wed, 11 Feb 2009 02:00:02 +0000</pubDate>
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		<description>The 7 points by the Spiderman guy look like company values. They reflect culture, aspiration and intent.

Most govts do have a customer charter. The problem is its employees don&#039;t necessarily know how to put it into action. Ask an IT head how to translate a charter item into an actionable icon on a website and chances are you&#039;ll draw a blank.

The real problem, I suspect, is enormity. How do you design a workflow behind an icon when the workflow takes it across the desks of departmental warlords who have issues with one another, whose processes may not be defined or who may not necessarily want to execute the charter.

That&#039;s why if I want to know the state of an organization, I just look at 2 places - the state of their website and their customer service.</description>
		<content:encoded><![CDATA[<p>The 7 points by the Spiderman guy look like company values. They reflect culture, aspiration and intent.</p>
<p>Most govts do have a customer charter. The problem is its employees don&#8217;t necessarily know how to put it into action. Ask an IT head how to translate a charter item into an actionable icon on a website and chances are you&#8217;ll draw a blank.</p>
<p>The real problem, I suspect, is enormity. How do you design a workflow behind an icon when the workflow takes it across the desks of departmental warlords who have issues with one another, whose processes may not be defined or who may not necessarily want to execute the charter.</p>
<p>That&#8217;s why if I want to know the state of an organization, I just look at 2 places &#8211; the state of their website and their customer service.</p>
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