How to Measure Customer Appreciation and Value?

Before I started the company Simpleet Solutions with my partner, I was but only a freelance web designer. As a freelancer, the goal of your career was to get more jobs, make more money and spend it as you wish. Oh, I almost forgot to add – make a name for yourself.

While in freelance the initial idea was that, many do not take into consideration the customer appreciation and value of their work. In layman terms, did you care if the customer was happy with your work or do you think the customer would recommend you to someone they know?

Well, being a web design and development company now is no simple task. Besides getting the jobs, it’s also important to measure the success rate of the project. One of the ways to measure your customer appreciation and value is preparing a short but effective survey.

It’s very important to ask the right questions too so here are some suggestions you could include:

1. Would you recommend our services?
2. Are you happy to provide a testimonial?
3. What do you think of us?
4. What is important to you?
5. Any other comments or suggestions?

Would you recommend our services?
Who wouldn’t want to get 80% of their business via referrals? Less time spent moving around and more time spent focusing to expand your business further.

Are you happy to provide a testimonial?
You can’t really have a standing ovation online per se but you do have many modes of testimonials to explore for your business. And some of these take the form of:

• Entries
• Blog reviews
• Audio
• Video

What do you think of us?
This is a time where you keep your axes and just listen to what customers have to say on improving your services or business.

What is important to you?
Even without asking this questions, you would guess for any business it is results. However, like shopping or traveling some customers may have a slight variation in the view of things.

Any other comments or suggestions?
Opening yourself up to improve your business this way may be risky but who ever said a business has no risk at all. The comments or suggestions by your customers could take you to the next step you were looking for.

So have you ever asked your clients one of the questions above?

[tags]Business development, Online survey, Customer value[/tags]

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