Is an Apple iPhone The Only Prize Worth Winning?

I was observing the current advertisements on my blog and noticed Nuffnang’s now running the McDonalds Value Lunch campaign. The same one you hear on the radio to buy a McValue meal for only RM5.95. Besides advertising, McDonalds is also running an online blogger contest.

It’s the same old story, they invite a blogger to blog about their experience having a McValue lunch and they’ll stand a chance to win a prize. The grand prize for this is an Apple iPhone 3G + Maxis Value Plus 80 (8GB, 6-month contract) Plan worth RM3,020.

Yes, hooray to those who want the iPhone – even after I said Blackberry trumped Apple iPhone in the US smartphone market. But what I’m getting at here is, why is the grand prize an Apple iPhone?

I’d have expected something else like:

• 1-year (or, 6-months) supply of McDonalds vouchers.
• Family vacation – Disneyland, maybe?
• GPS device – find nearest McDonalds?
• Computer – who doesn’t want a desktop or laptop?
• Gaming prizes – Software Boutique voucher upto RM1000?

Know this, I’m not complaining about the prize but the thought put in coming up with the prize. By the way, there’s only 1 grand prize and no other prizes – based on their minisite.

On another note, they’ve removed their Double Cheeseburger McValue meal from the McValue Lunch.

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